How Bombs Away! Fort Wayne generated 103 Local Leads with Facebook Ads at $24.69 Per Lead
The Challenge:
Joel Workman, owner of Bombs Away! Fort Wayne, was looking to grow his customer base in a market where pet waste removal is still gaining awareness. As a newer franchise location, his goal was to test whether Facebook ads could consistently bring in local leads without breaking the bank, all while juggling the day-to-day demands of running the business himself.
How Scoop and Scale Helped:
To help Joel attract new customers and stay efficient, we launched a Facebook ad campaign designed for simplicity, affordability, and speed. Here’s how we approached the campaign:
1. Local Messaging That Resonates:
We wrote ad copy that spoke directly to dog owners dealing with messy yards, limited time, and the desire for a cleaner outdoor space. The tone was friendly and solution-focused, positioning Bombs Away as the go-to local service.
2. Targeted Facebook Ads in Fort Wayne:
Using geo-targeting, we focused the ads on neighborhoods most likely to have pet owners in need of this service. This helped keep the cost per lead low while improving lead quality.
3. Instant Lead Forms for Easy Sign-Ups:
We used Facebook’s built-in lead forms to make it super simple for interested homeowners to inquire about services. Just a few taps, and their info was captured.
4. Automated Follow-Up System:
To make sure no lead was left hanging, we set up a custom SMS and email follow-up sequence. So even if Joel was out scooping and couldn’t respond right away, each lead received a prompt, personalized message, keeping them warm and engaged until he could follow up personally.
The Results:
Between April and now, Bombs Away! Fort Wayne generated 103 qualified leads with a total ad spend of $2,543.66, averaging just $24.69 per lead.
Thanks to the automated follow-up system, Joel was able to run his business and grow it at the same time, without missing opportunities. This campaign proved that even in smaller markets, with the right setup, Facebook ads can drive steady, affordable growth.
