How Bombs Away! San Mateo Generated 34 Local Leads in 3 Months with Facebook Ads

The Challenge:

Bombs Away! San Mateo, serving the Peninsula and surrounding Bay Area neighborhoods, was purchased with 58 recurring residential customers, along with an existing employee and service truck.

While the business had a strong foundation, the new owner wanted to grow the route and test whether Facebook ads could reliably generate new leads in a high-cost, competitive market.

How Scoop and Scale Helped:

We launched a focused 90-day Facebook ad campaign to attract more local dog owners in need of weekly service. Here’s what we implemented:

1. Messaging That Resonated with Bay Area Pet Owners:
The ad copy spoke to the everyday pain points of busy professionals, families, and seniors — people who value a clean yard but don’t have time to do it themselves. The messaging emphasized convenience, trust, and Bombs Away’s established local presence.

2. Hyper-Targeted Facebook Ads:
We used geo-targeting to focus on San Mateo County and nearby cities with higher rates of homeownership and pet ownership. This allowed us to keep the campaign efficient despite the region’s higher advertising costs.

3. Facebook Lead Forms for Fast Sign-Ups:
To reduce friction, we used instant Facebook lead forms so potential customers could request a quote or more info without leaving the app. This streamlined the user experience and increased conversions.

4. Automated Lead Follow-Up:
Once a lead came in, our custom automation handled the initial outreach via SMS and email. This ensured that even when the owner was out servicing yards, leads received a fast and professional first touch.

The Results:

From April to June, the campaign generated 34 qualified leads at an average cost of $47.82 per lead, totaling $1,625.88 in ad spend.

As a result, the customer base grew from 58 to 70 active recurring clients, making this a successful and profitable campaign for a new operator in one of the most competitive markets in California.